How Foleon gave reps time back & GTM insights with Airspeed
Foleon replaced tool sprawl with one conversation intelligence layer. Reps got their admin time back, leaders got real visibility into deals, and every GTM team started working from the same picture of what drives revenue.
- Industry
- B2B SaaS, Content creation platform
- Size
- ~30 sellers across sales, account management, and customer success
- HQ
- Amsterdam, Netherlands
- Funding
- Series C
- Founded
- 2013
Foleon helps B2B teams replace static PDFs with interactive, high-performing digital content.
What changed
- 01
8 hours per rep per month saved on admin work
- 02
90% reduction in leadership time spent reviewing call recordings
- 03
100% sales team adoption after the first onboarding session
- 04
Investment paid back in under 2 months
- 05
Improved visibility into deal risk, coaching gaps, and GTM messaging
The challenge
Sales conversations were rich, but insights were trapped
Coaching required hours of video review. GTM insights were anecdotal. And critical context was often lost during handoffs.
The solution
Turning conversations into a shared GTM intelligence layer
Foleon rolled out Airspeed as a lightweight conversation intelligence layer across the GTM org. Reps lost the manual admin. Leaders gained structured insight from every call.
Impact beyond sales
From conversations to GTM truth
Instead of asking reps to document every interaction, Foleon let Airspeed pull the insights from conversations and surface them where teams already work.
Sales leaders now review deal risk, sentiment, and execution quality without scrubbing recordings. Reps get consistent feedback on the behaviors that move deals: multi-threading, next-step clarity, and engaging power buyers early.
One win they did not expect was how accurately Airspeed flags risk and sentiment. It is now a core input into weekly manager reviews.
"Airspeed is the antidote to sales happy ears."
One source of truth across the GTM organization
As adoption spread, Airspeed became a shared intelligence layer across teams:
- Sales use it for coaching, self-review, and deal hygiene
- Marketing pulls real customer language for messaging and campaigns
- Product tracks feature feedback and competitive signals
- Professional services & CS use conversation context to improve handoffs
Viewer access expanded organically as teams saw value.
"Every team that sees it asks for access."
